Target Audience
The target audience that responded to the questionnaire were
all male, aged 16 or 17. Ethnicity was majority white British with rock as the
favoured genre and most of them were students. There didn't appear to be a
social class that was favoured.
Content
All respondents want features about upcoming music and
bands. Bands mentioned include Boyz II Men and One Direction, The Cab among
others. Most favoured a gig list and the most popular request for a free gift
was CDs. Everyone was interested in the technical side and upcoming technology
advancements.
Layout
A lot of people said images attract them to a magazine they
like. The response in terms of which font they prefer was mainly Times New
Roman and there's a variety of things people want to see on the front cover
such as a recognisable artist or hardcore punk. The majority of the respondents
prefer to read about bands rather than artists. Most said they’d like the
tagline below the masthead. Red was favoured as the colour for the background
and Q was voted the best cover.
The target audience for my magazine will follow the research
and therefore it will be aimed at a young audience 16+, feature rock bands and
the magazine cover design will take some points from the research such as
colours and style. I will endeavour to include the bands my target audience are
interested in.
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